The incoming 2014 Ram 1500 EcoDiesel is in high demand due to its best-in-class, estimated 28 mpg rating, and when Ram's initial order allocation for the truck opened up on Feb. 7, people went into a frenzy. In just a three-day period, over 8,000 orders were received for the EcoDiesel, filling Ram's allocation and making up 50 percent of the total order mix. Many customers also placed individual orders for the truck, despite not getting the chance to see it in person first, which doubled the special order rate corporate average.